The role, identity, and purpose of the DMO is always under scrutiny in our rapidly changing industry. Pressing reset, we’ve flipped the gaze from critiquing common malfunctions and missed opportunities to envisioning what the ideal DMO looks like. We sat down with minds from across Destination Think! who live and breathe strategic problem solving for DMOs to gather their current top of mind observations.
Online Resources that Catch My Eye
- World Travel & Tourism Council
- Travel & Tourism Economic Impact
- US Travel Association Research
- Explore MN Tourism Research & Reports webpage
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